Internal Communications Specialist

00263601 Requisition #

Title:  Internal Communication Specialist


Function: PR/Communications


Department: PR/Communications


Reports to:  Country Internal Communications Manager



Overall Job Function: Collaborate with all levels within the organization to create, edit and distribute communications to the staff of H&M USA. Acts as a brand ambassador on all internal communication platforms and is the primary resource for communication and tools supporting stores. 


Job Responsibility including but not limited to:

 Strategic Planning:

  • Supports Country Internal Communications Manager in developing the internal communication strategic plan.
  • Creates communication plans from launch and execution, to long-term sustainment
  • Strategy execution through all delivery methods including print, digital and video
  • Determines the best method/platform for communication based on audience and desired outcome
  • Analyzes and improves store-level communications to find new and effective methods to deliver information to different audiences



  • Serves as an internal communications resource to office staff to:
    • Improve content effectiveness
    • Maintain internal communications protocol about consistency and formatting, layout and messaging
    • Ensures internal brand and tone of voice is consistent with H&M brand in both digital and printed communication tool
  • Partners as needed with cross-functional teams to create communication plans for initiatives and events
  • Partners cross-functionally with concept teams and head of merchandising to create and publish Shop Info by agreed timeline
  • Monitors internal intranet platform (SIP) for report analysis, updates posting guidelines, assigns new users, updates passwords and maintains site.  Ensures all content published on SIP is current and relevant
  • Monitors non-desk staff email platform (SEC) for report analysis, updates posting guidelines, assigns new users, updates passwords and maintains site
  • Publishes Shop Info, Behind the Seams and Just for You weekly on communication platforms for US and Puerto Rico




Employee Engagement

  • Manages the internal employee engagement platform, H&M Insider and is the first point of contact
  • Increases adoption and log-ins through targeted communication strategies, plans and contests
  • Manages maintenance, posting guidelines and all reporting for H&M Insider site
  • Manages and analyses H&M Insider reporting data to strategize employee engagement plans across both store and Support Office teams
  • Creates content calendar to drive engagement utilizing the company activity plan
  • Partners with external vendor to maximize reports, maintenance, support and new features
  • Partners with appropriate stakeholders to secure planning and execution of communication and engagement plans to support functional initiatives


Financial Accountability:

  • Staff Giveaway Budget – linked to Engagement (part of PR/Communications Budget)


Minimum Candidate Qualifications:

  • Bachelor’s Degree or years equivalent experience in internal communications, strategic planning or branding
  • Proven ability in writing, editing and strategic planning
  • 3+ years’ experience in Communications, Marketing , or PR



  • A demonstrated capacity for leadership, communication and teamwork
  • Ability to research and take ownership of projects
  • Strategic thinker who is comfortable with all levels of stakeholders
  • Confident in presentation and advisory skills
  • Attention to detail with strong organizational skills with the ability to handle multiple assignments at once
  • Proven ability in writing, editing and strategic planning
  • Strong diplomacy and inter-personal skills to negotiate competing priorities and resolve conflicting points of view
  • Excellent command of spoken and written English
  • Proven critical-thinking and analysis skills and ability to use data to develop insights and strategies
  • Ability to collaborate with and support business leaders, employees and executive leadership
  • Passion for employee experience and translating complex concepts into simple, comprehensive, engaging stories
  • Must be proficient in MS Office
  • Strong commitment and experience with providing a high level of customer service
  • Strong professional maturity and the ability to deal with sensitive and confidential information

Job Status:  Exempt


EEOC Classification: PRO

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